Safian & Rudolph needed a campaign that would drive sales—by tapping into a younger market and showcasing their offerings outside of wedding rings. They were particularly interested in promoting their custom jewelry capability to set themselves apart.

I developed the You Rock campaign to celebrate the joy of self-expression, and the confidence that comes with wearing a piece of jewelry that is completely you.

The campaign was a huge success, creating a marked increase in sales and high visibility throughout Philadelphia.